In early 2007, Doug Miracle and his business partners were in the final phases of launching a vacation rental business. Having endured two different cycles of property managers for their own home, the Miracles, having hospitality in their blood, recognized an opportunity to better serve property owners and guests in this rapidly growing lodging segment.
Little did they know, that the real estate collapse was imminent, businesses would start closing doors, and the U.S. was entering the beginning of a recession.
“I believe that even during the worst of times, people will always find ways to spend time with their loved ones, even if it means opting for lighter vacations,” Miracle explains. “If you provide an extraordinary experience, they will come back again and again, and hopefully tell others.”
Embracing this philosophy, Escape to Blue Ridge had nowhere to go but up, and that’s exactly what happened. The team began offering short-term rentals and staycation options through their company, providing an affordable alternative to costly long-distance trips. This simple philosophy proved successful, allowing property owners to thrive even as the economy faltered.
Escape to Blue Ridge has since become a leader in vacation rental management, excelling in both size and revenue. Yet, the company aims for more than just financial success. Growing up in the hospitality industry under his father’s guidance, Doug understood the importance of exceptional service and hospitality excellence. His commitment to excellence has helped the company gain recognition as one of the most respected vacation rental firms among guests and homeowners alike.
The firm prioritizes the needs of both property owners and guests. Recognizing that their business relies on homeowners, Escape to Blue Ridge focuses on meeting their expectations, maintaining properties meticulously, and maximizing revenue through effective rental strategies—all while keeping owners informed to foster trust. This trust is crucial, as the company handles financial operations, including guest reservations, maintenance costs, and tax remittances. Homeowners can access a dedicated online portal to monitor their financial transactions in real-time from anywhere.
This transparent and reliable business model has built a strong reputation, attracting property owners dissatisfied with their current management. Escape to Blue Ridge promises unparalleled customer service, property care, and revenue generation capabilities.
I believe that even during the worst of times, people will always find ways to spend time with their loved ones, even if it means opting for lighter vacations. If you provide an extraordinary experience, they will come back again and again, and hopefully tell others
During their stay, guests receive 24/7 support to ensure a seamless experience. Concierge-level services enhance their visit, assisting with dinner reservations, activity planning, and any property-related issues.
Escape to Blue Ridge ensures a luxurious stay by collaborating with homeowners to provide premium amenities, including beautiful welcome gifts, high-quality linens, spa-grade towels, and fully-equipped kitchens. The company prioritizes communication from the initial inquiry to departure, sharing valuable local information and conducting surveys to continually improve the guest experience.
The exceptional service offered by Escape to Blue Ridge is made possible by a dedicated team. The company shows appreciation for its employees through a range of benefits, including W2 employment, a matching 401(k), affordable healthcare, and comprehensive training to create an outstanding workplace.
This commitment to both staff and technology is complemented by a sophisticated, data-driven pricing and revenue management strategy. This approach continuously assesses demand and minimum stay requirements, ensuring that Escape to Blue Ridge consistently outperforms competitors in revenue generation while delivering an exceptional experience for guests.
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